The Legendary Name Returns
Subaru is bringing back a fan favorite. The company just unveiled the all new 2026 Subaru Baja, and it is not just a nostalgic trip. This modern reboot takes the spirit of the original adventurous vehicle and packs it with the latest technology and power. It is designed for people who want a vehicle that can handle a home improvement store run on Saturday and a mountain biking trip on Sunday, all without breaking a sweat.
Rugged Design Meets Modern Function
The new Baja instantly looks the part. It has a tough, rugged stance with bold fenders and a distinctive profile that mixes a comfortable cabin with a useful open bed in the back. The famous rear window opens into the cargo area, just like the old model, making it easy to slide in long items like lumber or skis. High tech LED lights front and back give it a modern look. This is a vehicle that promises fun and function in equal measure.
Power and Confidence from a Trusted Engine
Under the hood, the Baja uses Subaru’s most powerful version of its famous boxer engine. This 2.4 liter turbocharged engine provides plenty of power for passing on the highway or heading up a steep trail. It is paired perfectly with Subaru’s Symmetrical All Wheel Drive system, which comes standard on every single model. This system gives the Baja incredible grip and stability in all weather conditions, from rain and snow to loose dirt.
| Feature | Specification |
|---|---|
| Engine | 2.4L Turbocharged Boxer 4 |
| Horsepower | 310 HP |
| Drivetrain | Standard Symmetrical All Wheel Drive |
| Estimated Towing | 4,500 lbs |
| Cargo Bed Length | 5 Feet |
A Cabin Packed with Smart Technology
Inside, the Baja feels more like a high tech adventure hub than just a truck. The dashboard is built around a large, intuitive touchscreen that controls almost everything. Subaru’s latest StarLink infotainment system is fast and easy to use. The cabin is also designed to be durable, with water resistant seat materials and easy to clean surfaces, perfect for when you bring the outdoors in with you.
- A massive 11.6 inch vertical touchscreen is standard on higher trims.
- The latest EyeSight Driver Assist Technology with wider camera coverage.
- Wireless smartphone charging and multiple USB C ports.
- Available integrated navigation with trail maps for off road adventures.
Built for an Active Life
The Baja is not just about looks. Its practical side shines with a versatile cargo bed. This bed includes clever features like hidden storage compartments in the walls and a power outlet so you can run tools or camping gear. With an estimated towing capacity of 4,500 pounds, it can easily pull a small boat or a loaded trailer. The suspension is tuned for a comfortable ride on pavement but is tough enough to handle rough backroads when you want to explore.
Price and Arrival
Subaru says the new Baja will arrive at dealerships in late 2025 as a 2026 model. It will be offered in a few different trim levels, from a well equipped base model to a top of the line adventure edition. The starting price is expected to be around $38,000. This positions the Baja as a unique and versatile option for buyers who want Subaru’s all wheel drive confidence in a fun, practical package that no other brand offers.
FAQs
What kind of gas mileage does the Baja get?
Official EPA numbers are not final yet, but Subaru estimates the new turbo engine will achieve around 24 miles per gallon combined with all wheel drive.
Can it really go off road?
While it is not a hardcore rock crawler, the Baja’s standard all wheel drive, generous ground clearance, and available all terrain tires make it very capable on dirt roads, forest trails, and in bad weather.
How big is the back seat?
The Baja features a comfortable five passenger cabin. The rear seat is spacious enough for adults on shorter trips and is perfect for kids and gear on longer adventures.
Is the cargo bed different from a regular pickup?
Yes, it is shorter than a full size truck bed at about 5 feet long, but the unique pass through from the cabin makes it incredibly versatile for carrying long, narrow items securely inside the vehicle.
